Lulu Crown

In more than ten years of experience in the stationary trade, we have got to know dog lifestyle products of the most different manufacturers and have also sold them with pleasure. However, we have always found that many customers prefer to visit our store in Dortmund personally and do not like to shop online. One reason: It is difficult for them to orientate themselves in the unmanageable offer of the internet and to make a safe purchase decision without personal advice. This is partly due to the limited possibilities of virtual shopping worlds, which are mostly limited to photos and descriptive texts. 

Expressive photos

Good product photos are immensely important for every online brand. Especially if, like Lulu Crown, it is new to the market. Nevertheless, even with brilliant glossy pictures it is very difficult to reliably transport the quality of a dog bed, for example, to the customer. Many online shops therefore present their products against a neutral light background. The product should be the centre of attention. Nothing should distract the viewer. So the widespread opinion. We see it differently.

We deliberately refrain from exempting products in our pictures, as this technique presents the goods too "clinical". We prefer to show our Lulu Crown articles in a realistic and natural environment. In other words, preferably in the way they will later look in your home. For example on a noble wooden floor.

Virtual touching "unfortunately" does not work yet

Classical evaluation criteria only work to a limited extent when shopping online. You can see but not feel the structure of a dog bed cover. Also, the special smell of good greasy leather on a dog collar cannot be transported over the Internet. Yet it says a lot about the quality of a leather collar. The product photo and the material description are simply too little information for us to make a reliable decision for or against a product. A typical online purchase is therefore often done this way: You order online. The package is transported to your home. You unpack it, return the item to the online shop if you do not like it and order again. Result: Unnecessary transport routes that are not only ecologically questionable but also uneconomical. They also cost a lot of time and in the long term ensure a frustrating shopping experience.

Motivation for Lulu Crown

Also be able to shop online safely. We have developed our own brand "Lulu Crown" for this purpose. Because with Lulu Crown products we can always guarantee that, in addition to attractive design, practical functionality and high-quality materials, the ecological footprint is kept to a minimum. Our Lulu Crown products also work without visiting a stationary store. Dog owners who buy a Lulu Crown article or one of the other products of our selected suppliers at lucka.dog online can be sure to get a good product.

Why is that?

Lulu Crown products are not only constantly being developed and improved. We also test them in our store before we offer them online. In our Dortmund shop we receive direct, personal and therefore valuable feedback from our customers, which is also valuable for the online shop. The experience we gather, the advantages and disadvantages and of course the wishes for a product are taken into account when selecting and developing our Lulu Crown articles. Of course, we cannot offer 100% CO2-free online shopping either. Nevertheless, returns are very rare at lucka.dog so far. Our return rate is currently less than 3 percent. For this we would like to thank our customers.

Where does the Lulu Crown journey through the World Wide Web lead?

In the future we will continue to take up new trends from the world of interior, accessories and design, but also the ideas of our customers and transfer them into the world of experience of dog owners. We see ourselves more as consultants, less as salespeople. We know that not every dog owner has enough time and patience for shopping in a shop in his everyday life. This is exactly why we place so much emphasis on a high-quality product selection and try to transfer the consulting advantage of the stationary trade to our online shop. If you find it difficult to find attractive products in the infinite online cosmos of the Internet, which have a good price/performance ratio and an acceptable ecological balance? Then our Lulu Crown products are just right for you.